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Shoppers click through from ChatGPT and Perplexity. Adobe measured July 2026 AI-referral traffic to U.S. retail +62% YoY. Instrument that channel before you buy a GEO rank.
Baymard still measures average cart abandonment at 70.22%. A shopping agent that quotes yesterday's stock makes that worse. Score 13 checks before you invite a copilot.
For the person who will build your first store agent on AWS — not a Shopify plug-in. One lookup workflow this week; refunds wait for a person. Planning silhouette ~$791/mo at 50K sessions.
Autonomy is per action, not one store-wide dial. The public worksheet uses a $75 refund ceiling — yours belongs in Policy, not a prompt. Delay notices can go fully automated when the template is fixed.
Five program levels from FAQ assistant to multi-agent ops. Level 5 is optional. McKinsey found only 23% scaling in at least one function.
Score org-wide readiness out of 30. Below 16 out of 30, do not let it change orders. McKinsey found 62% experimenting and 23% scaling — still a minority per function.
Most store AI failures are IDs, APIs, ownership, and evals — not the model. Plan against a published ~$791/mo platform floor at 50K sessions — that is cost, not savings. Run the pre-model gate first.
Nine a.m. Slack is holds, stockouts, and missing GTINs. Pick one of ten back-office tasks this week. A person still signs every write — the sample refund ceiling is $75.
A shopper asks ChatGPT for a blue tee in medium. Adobe's July 2026 cohort says 39% of retail homepages still aren't machine-readable — and size, stock, and price live on the PDP, not the slogan. GEO is product facts, not a rank guarantee.
Human approval is a queue with order id and tool trace — not a prompt. The public worksheet uses a $75 refund ceiling above which a person must click Approve. Never auto-approve when the SLA expires.
Your org chart wants five agents before one lookup works. If you are under ~8 tools and one audience, stop — one agent. The ~$791/mo platform cost floor at 50,000 sessions is one support-shaped mix, not five specialists.
Do not staff all five specialists in week one. An open-ended "handle this order" fans out to every agent. Hop cap 2. The ~$791/mo platform cost floor at 50,000 sessions is one support-shaped mix, not a fleet budget.